Revenue Lab · Owner workspace

Follow the enquiry beyond the video.

Create an offer for a business, give each creative or destination its own tracking link, collect a consented enquiry and record what happened next.

Open SMMA Studio See the video workflow

Offer-page activity

Four records from open to outcome.

These measures describe hosted offer-page activity. They are not platform impressions, video views or unique-audience estimates.

  1. 01

    Link opens

    Eligible tracking-link visits. Repeat opens count again; this is not a count of unique people.

  2. 02

    Engaged visits

    Recorded visits with 10 visible seconds on the offer page.

  3. 03

    Form starts

    Recorded visits where someone begins entering an enquiry.

  4. 04

    Enquiries & outcomes

    Consented enquiries with manually recorded New, Booked, Won or Lost status.

Offers and consented enquiries

One offer, one clear history.

Hosted offer links can be shared with remote customers.

01

Consented enquiries

Preview an offer without adding tracking activity. Enquiry forms collect a name, valid email and contact consent.

02

First-capture attribution

Repeat submissions are deduplicated, so a repeated enquiry is not treated as a new person and attribution stays with the first captured enquiry for that offer rather than moving to a later link.

03

History remains reviewable

Close an offer to stop new enquiries without erasing its earlier links, activity, enquiries or manually entered outcome history.

Controls and limits

Keep the measurement narrower than the claim.

Record spend per link and the value of Won enquiries. Export an all-time GBP report with opens, engagement, form starts, enquiries, cost per lead and revenue relative to ad spend.

01

Reports grounded in entered figures

Only Won amounts count as revenue. The workspace does not verify payment, margin, refunds, taxes or causal attribution.

02

Manual commercial records

Ad-account spend sync, verified payment data and enquiry email delivery are not included. An owner records spend and outcomes inside the workspace.

03

Privacy-conscious visit records

Visit metrics use no visitor cookies, fingerprints or IP-address storage. Blocked scripts can undercount opens, engagement and form starts.

Revenue Lab supports operational follow-up and transparent reporting. It does not replace payment records, accounting systems or platform analytics.

Before using live accounts

Review access, limits and platform setup.

The public access guide separates available owner tools from integrations that still need configuration.

Review access details Back to SMMA overview