01The audience
Know who you are speaking to.
Define who you want to reach and what matters to them.
Done for you · campaign direction
Social Media Marketing.
For companies that want a campaign handled by a team: we plan your audience, message and ad creative with you. Turn your offer into a focused creative brief.
The brief
Give every creative a purpose.
02The message
Choose the point worth remembering.
Choose your message, supporting proof and call to action.
03The format
Plan for the way people watch.
Plan hooks, pacing and formats for Reels, TikTok and Shorts.
What to bring
A brief everyone can review.
The agreed scope can cover messaging, creative direction, format requirements and review checkpoints. Production deliverables, revisions, timelines and pricing are confirmed for your brief before work begins.
01
Product and audience
Your product or service and intended audience.
02
Objective
The campaign objective and proposed call to action.
03
Brand and footage
Brand guidance, existing footage and any references.
04
Platforms and budget
Your preferred platforms, timeframe and budget.
Finished footage can then enter the video review workflow, with a clear record of the version being approved. Explore review and delivery
Before you begin
Questions, answered.
Does campaign direction include production or ad spend?
Production, editing, media buying and ad spend must be explicitly included in an agreed scope. Sending a brief does not purchase those services or start a campaign.
Can I start with footage I already have?
Yes. Include the footage, your usage rights and any brand requirements when discussing the brief. The current SMMA Studio accepts finished media for checks, conversion and review.
Can the AI Video Editor edit my campaign video?
Yes. The AI Video Editor (Vyrex 6 MAX) is open as a separate video editing product. Choose a monthly plan, upload footage, and accept a fixed quote after your brief. Active subscribers can add extra credits. The managed SMMA Studio remains a separate review and delivery workflow.
For companies
Let’s shape your next campaign.
Share your brief by email. Agree scope and pricing before work begins.